View v4

Successor draft v5 · based on v4

Customer events

Owned by Customer Analytics · 3 contributors

Draft work state

Saving, Data checks, and readiness are independent. Each check belongs to one exact saved revision.

Persistence Revision 2 is clean

Last saved by Maya Anders.

Data checks Data checks current

Revision 2 was checked using 10,000 sampled rows.

Readiness Ready for impact review

Revision 2 is saved and its required checks are current.

Revision 2 · saved by Maya Anders ·
Sources and retained attributes

Inspect each qualified source, its schema, and representative rows before changing semantic mappings.

main.customer360.customer_event_stream

Customer actions across web, mobile, store, and partner channels

Query access 9 schema columns 128 stored preview rows
Schema for main.customer360.customer_event_stream
ColumnTypeDescription
customer_id STRING Customer entity identifier
event_time TIMESTAMP Event occurrence time
event_id STRING Stable deterministic event tie-breaker
event_name STRING Source event name
channel STRING Interaction channel
order_id STRING Related order, when available
page_url STRING Normalized page path
payment_status STRING Payment outcome
page_action STRING Action performed on the page
Stored representative rows from the last successful source inspection
customer_idevent_timeevent_idevent_namechannelorder_idpage_urlpayment_status
c_000012026-07-13T22:03:06.335Zevt_00001product_viewedweb—/products—
c_000022026-07-13T22:12:06.335Zevt_00002add_to_cartpartner—/cart—
c_000032026-07-13T22:21:06.335Zevt_00003checkout_startedstoreo_00015/checkout—
c_000042026-07-13T22:30:06.335Zevt_00004checkout_completedmobileo_00022/checkout/completepaid
c_000052026-07-13T22:39:06.335Zevt_00005checkout_completedwebo_00029/checkout/completecaptured
c_000062026-07-13T22:48:06.335Zevt_00006order_viewedpartnero_00036/account/orders—
c_000072026-07-13T22:57:06.335Zevt_00007support_openedstoreo_00043/support—
c_000082026-07-13T23:06:06.335Zevt_00008refund_requestedmobileo_00050/account/orders/refundrefund_pending
Retained attributes

Choose source fields that Analyses may group, filter, or explain without making them Events.

Event Vocabulary
10 Events

Reusable row-local definitions of the business Events this model recognizes.

Product viewed
Conditions
event_name = product_viewed
Data check 31% of sampled rows matched

Current for revision 2.

Added to cart
Conditions
event_name = add_to_cart
Data check 12% of sampled rows matched

Current for revision 2.

Checkout started
Conditions
page_action = checkout_start
Data check 7.8% of sampled rows matched

Current for revision 2.

Checkout completed
Conditions
event_name = checkout_completed AND payment_status is one of paid,captured
Data check 19.4% of sampled rows matched

Current for revision 2.

Order viewed
Conditions
event_name = order_viewed
Data check 9.4% of sampled rows matched

Current for revision 2.

Support opened
Conditions
event_name = support_opened AND page_action = open_help
Data check 3.2% of sampled rows matched

Current for revision 2.

Refund requested
Conditions
event_name = refund_requested
Data check 1.1% of sampled rows matched

Current for revision 2.

Payment failed
Conditions
payment_status = failed
Data check 1.9% of sampled rows matched

Current for revision 2.

Order cancelled
Conditions
event_name = order_cancelled
Data check 0.7% of sampled rows matched

Current for revision 2.

Partner interaction
Conditions
channel = partner
Data check 25% of sampled rows matched

Current for revision 2.

Journey Profiles
1 Profile

Reusable entity identity, deterministic ordering, and optional inactivity boundaries.

Revision 5
Data checks and review

Run checks against the exact saved revision, then review concrete impact before publication.

Recorded facts
10,000 sampled rows checked

Current evidence for draft revision 2.

94% matched at least one Event

Coverage is an observation; Pathfinder does not invent an acceptability threshold.

3.4% matched multiple Events

Overlap is legal and remains visible as concrete evidence.

Impact handoffReady for impact review

Revision 2 is saved and its required checks are current.