Event Models

Customer events

Trusted customer actions across web and mobile

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Successor draft v5 · Updated Jul 26, 2026

Event Vocabulary

The business Events defined by Customer events v4. Expand an Event to inspect its exact predicates and recorded Data check.

9 Events
Product viewed
Added to cart
Checkout started
Checkout completed
Order viewed
Support opened
Refund requested
Payment failed
Order cancelled
Journey Profiles

Profiles define which events belong together, their exact order, and when a new journey begins.

Customer sessions · revision 4

Customer sessions use a stable event identifier to break equal occurrence timestamps.

Grouped by customer_id
Ordered by event_time → event_id
Journey boundary 30 minutes of inactivity
Sources and checks
Available to analyses
customer_idevent_timeevent_idevent_namechannelorder_idpage_urlpayment_statuspage_action
Latest data check Jul 25, 2026
Scoped to main.customer360.customer_event_stream.
Sampled rows
10,000
Classified
91%
Overlap
2.1%

Source snapshot not recorded

Version history

Published snapshots remain independently inspectable and runnable.

Stewardship
Customer Analytics

Event Model owner

3 contributors

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