Campaign to purchase paths

Compare the paths partner campaign traffic takes before purchase.

Latest answer

Run #10 Completed 25 Jul 2026

Data window: 25 Jun 2026 – 25 Jul 2026 · Europe/Copenhagen

Path result from Run 10Band width represents matching paths. Select a transition or Event to highlight its connected route.AnchorNext event2 events later3 events laterProduct viewed to Checkout started, 4,644 matching pathsCheckout started to Support opened, 4,156 matching pathsSupport opened to Order cancelled, 4,156 matching pathsProduct viewed to Checkout completed, 2,938 matching pathsCheckout completed to Payment failed, 2,523 matching pathsPayment failed to Added to cart, 2,523 matching pathsProduct viewed to Order viewed, 1,449 matching pathsOrder viewed to Product viewed, 1,187 matching pathsProduct viewed to Checkout completed, 1,187 matching pathsProduct viewed to Support opened, 1,020 matching pathsSupport opened to Checkout started, 1,020 matching pathsCheckout started to Support opened, 1,020 matching pathsProduct viewed to Refund requested, 940 matching pathsRefund requested to Order viewed, 940 matching pathsOrder viewed to Payment failed, 940 matching pathsProduct viewed to Payment failed, 891 matching pathsPayment failed to Refund requested, 891 matching pathsRefund requested to Product viewed, 891 matching pathsProduct viewed to Order cancelled, 730 matching pathsOrder cancelled to Order cancelled, 730 matching pathsOrder cancelled to Checkout started, 730 matching pathsProduct viewed to Product viewed, 620 matching pathsProduct viewed to Added to cart, 620 matching pathsAdded to cart to Order viewed, 620 matching pathsProduct viewed to Added to cart, 610 matching pathsAdded to cart to Checkout completed, 610 matching pathsCheckout completed to Refund requested, 610 matching pathsCheckout started to Refund requested, 488 matching pathsRefund requested to Checkout started, 488 matching pathsCheckout completed to Order cancelled, 415 matching pathsOrder cancelled to Order viewed, 415 matching pathsOrder viewed to Added to cart, 262 matching pathsAdded to cart to Refund requested, 262 matching pathsProduct viewed, 13,842 matching paths at AnchorProduct viewed13,842 · 100%Checkout started, 4,644 matching paths at Next eventCheckout started4,644 · 34%Support opened, 4,156 matching paths at 2 events laterSupport opened4,156 · 30%Order cancelled, 4,156 matching paths at 3 events laterOrder cancelled4,156 · 30%Checkout completed, 2,938 matching paths at Next eventCheckout completed2,938 · 21%Payment failed, 2,523 matching paths at 2 events laterPayment failed2,523 · 18%Added to cart, 2,523 matching paths at 3 events laterAdded to cart2,523 · 18%Order viewed, 1,449 matching paths at Next eventOrder viewed1,449 · 10%Product viewed, 1,187 matching paths at 2 events laterProduct viewed1,187 · 9%Checkout completed, 1,187 matching paths at 3 events laterCheckout completed1,187 · 9%Support opened, 1,020 matching paths at Next eventSupport opened1,020 · 7%Checkout started, 1,020 matching paths at 2 events laterCheckout started1,020 · 7%Support opened, 1,020 matching paths at 3 events laterSupport opened1,020 · 7%Refund requested, 940 matching paths at Next eventRefund requested940 · 7%Order viewed, 940 matching paths at 2 events laterOrder viewed940 · 7%Payment failed, 940 matching paths at 3 events laterPayment failed940 · 7%Payment failed, 891 matching paths at Next eventPayment failed891 · 6%Refund requested, 1,379 matching paths at 2 events laterRefund requested1,379 · 10%Product viewed, 891 matching paths at 3 events laterProduct viewed891 · 6%Order cancelled, 730 matching paths at Next eventOrder cancelled730 · 5%Order cancelled, 1,145 matching paths at 2 events laterOrder cancelled1,145 · 8%Checkout started, 1,218 matching paths at 3 events laterCheckout started1,218 · 9%Product viewed, 620 matching paths at Next eventProduct viewed620 · 4%Added to cart, 882 matching paths at 2 events laterAdded to cart882 · 6%Order viewed, 1,035 matching paths at 3 events laterOrder viewed1,035 · 7%Added to cart, 610 matching paths at Next eventAdded to cart610 · 4%Checkout completed, 610 matching paths at 2 events laterCheckout completed610 · 4%Refund requested, 872 matching paths at 3 events laterRefund requested872 · 6%

Select an event or ribbon to inspect its share.

Explore this Result

Analysis composition

Data foundation, population and time

Data source:main.customer360.customer_event_stream
Last 30 days event_time · Europe/Copenhagen
channel Include · is partner

Event Model

Product viewed
  • event_name = 'product_viewed'
Any event draws from all 9 definitions
Open Customer events

Journey Profile

Grouped by customer_id
Ordered by event_time → event_id
Journey boundary 30 min inactivity
Customer sessions · revision 3

Pattern

Overlapping matches

Measures

Full path Entire matched sequence
Matches Occurrences found
Elapsed time median

Team evidence for current revision

0 0